A friend and I have been kicking around a exploratory creative project for a few months now and we’re finally buckling down to start work on it. First step: Identity.
The project is a creative lifestyle magazine that with each issue will visit a new theme and then explore topics within that theme. We plan on inviting artists, photographers, designers, and writers to participate with each issue theme and truly live up to the name variantMethod. Our brand inspirations are publications like GOOD and WIRED magazine, but we’ll be bringing a bit more attitude to the page.
We’ll be using Hewlett-Packard’s MagCloud service as our printing solution, EXCITING!
Look for it in 2010. Or keep the website on your radar for any project updates.